02. Sloane Street Deli

Location: Belgravia, London
Status: Completed, 2021
Role: Designer
Project Team: Rawan Muqaddas,
Melis Ugurlu

Located on the iconic lower Sloane Street, Rawan Muqaddas’s interpretation of the Sloane Street Deli imbues nostalgic warmth to a space that’s set to become a neighbourhood staple. With its tile-wrapped counters and rattan banquettes, the Sloane Street Deli embodies the notion that eateries such as itself are essential for the local and daily customer who, now more so than ever, is looking for a home away from home.

Combining warmly-muted natural tones of terracotta, cream, and green (found both on the kitchen’s spice shelf and in its interiors), Sloane Street Deli was conceived with the thought of preserving history while staying true to the neighbourhood’s current fabric. The original large windows framing the eatery flood the space with natural light that shines on careful attention to detail, such as the layering of wood and rattan, carved mouldings, and  a curated selection of contemporary artworks on the walls. An homage to the previous deli and traditional delis around the globe, the original white mouldings, dark wooden floors, and marble tabletops all remained.     

One design challenge was shifting from limited cooking to a fully operational kitchen. A workflow was optimized to seamlessly bind operations to the various types of customers that are either looking to dine in, take out, or pop in for their morning or afternoon coffee. Thus, an intimate space was created, allowing for comfort and flow with the customer’s journey at heart. Walking in, you are greeted by the tile-wrapped deli counter brimming with perfectly soft bagels and fresh pastries, the aroma of piping hot coffee pouring from the cream coloured coffee machine at the barista bar, and a market nook lined with shelves of specialty food items sitting artfully behind a carefully detailed fiddle rail. An exciting mix of textures, curved shapes and playful signage define the material palette from glossy tiles and reflective antiquated mirrors, smooth leathers, counters, and tabletops, to shiny brass accents. On the outside, a twisting metal rod spells out the deli logo centred over the scalloped canopy that ties right into the deli’s branding.

Sloane Street Deli remains in line with its historical namesake street and retains cosy, retro elements through its colours, material palette and textures - subtly nodding to a nostalgic past. Easily transitioning from day to night, the deli is a celebration of community, friendship, family and most importantly, good food.